Social media. Start here.

For businesses, mastering the social media game isn’t easy. How do you pick the right platforms and tone of voice for your brand? How do you know if your strategy is working? Where do you even begin? Tackling all this yourself can mean months of hit-and-miss work, no real traction and a lot of frustration.

Thankfully, there’s an alternative. The Kerry Coleman Consultancy provides brands with complete Social Media strategies that reliably build engagement and reach. With 15 years’ marketing experience, formal training in social media and a proven track record, I help my clients grow their audience quickly and efficiently. Typically working with luxury and premium brands, I specialise in helping fashion, homeware, beauty and food companies. Call me today, and win the social media game.

Services.

Working with you to devise your perfect social media strategy and then putting that in place. Driven by your goals (e.g. increasing website traffic, building engagement), I first help you to clarify your target audience and tone of voice, then systematically work at achieving success. Regular measurement lets you see the progress your brand is making.
Generating great, relevant content that your target audience will engage with. Get your message out there efficiently and effectively, without taking up hours of your team’s precious time. My curated and created content includes short or longer posts, product and lifestyle shots (including flat lays), short videos and animations.
Expanding your business’s reach and creating a buzz around your brand. Grow your audience and potential customer base through networking with key bloggers and influencers. With my help, the voices that people listen to will be name-dropping your brand.
Fast-track training on all aspects of social media, with sessions tailored to your particular business needs. If your marketing budget is limited, this bespoke service is a cost-effective way of getting the most from social media.
Expert analysis and guidance on your marketing and brand proposition. An impartial and rigorous look at all aspects of your strategy, assessing what’s working well and what could be improved. Then business-savvy advice on ways forward, including selecting the best social media platform, articulating your key messages clearly and measuring success.

Pricing.

Grow

Grow

1 channel

Expand

Expand

2 channels

Thrive

Thrive

3 channels

What does this include?

  • channel set-up and optimization
  • objective setting
  • detailed customer profiles
  • tone of voice planning
  • audience segmentation
  • influencer mapping
  • Twitter
  • Facebook
  • Pinterest
  • Instagram
  • feedback on progress
  • ongoing review of strategy and tactics
  • discussion of current business and brand priorities
  • discussion of promotions, news etc.

All the numbers that matter, to help you assess your progress and return on investment.

Individual services.

For pricing on bespoke services, such as consultation and one-on-one training, please get in touch.

Testimonials.

Kerry did her DigitalMum training with me in 2016, running a very successful social media campaign. She was easy to work with, quickly grasped what the business needed, showed flexibility in her approach, and responded well to feedback. She managed to capture the essence of a slightly different approach to doing business, understanding our important underlying ethos and adapting to it quickly. She met all her deadlines, and showed a real commitment to doing her best for us in the time she had.

Sharon Brown - The Blue Room

She very quickly showed she had 'skin in the game', travelling a considerable distance to visit us twice, which went beyond what she was expected to do. She took an active role in various 'Tweet' hours at difficult times of day, showing that she could organise her work and life around the needs of her client.

I would absolutely recommend Kerry to anyone looking for a social media manager who's able to quickly grasp what needs to be done, and be up and running effectively very quickly.

Sharon Brown - The Blue Room

Kerry is brilliant to work with. She has great ideas and very proactive. Since being on board, our engagement on posts and our page likes have increased a lot! I would recommend her to anyone!

Dipa Shah

I was delighted with the training session I had with Kerry last week. The session was planned to suit my needs and delivered in a positive, interactive way. I came away feeling that I had accomplished so much which I know on my own would have taken me days! I would highly recommend Kerry. She was friendly, professional and clearly an expert in her field!

Lara Lauder

Kerry is great. Strong on the technical stuff on all channels and good ideas on engagement, what works well and what doesn't, and driving traffic to the website. She has a real grasp of how to get inside the head of existing and potential customers and how they are likely to respond to different SM posts, ads etc. Kerry came recommended and I have no hesitation in recommending her to others. She's a pleasure to work with.

Victoria Tapper

I found Kerry through a local networking group and after an initial meeting to chat through what i was looking for, we met again. Kerry had done her research about my business and gave me lots of ideas to go away and implement. There were helpful hand-outs she provided and I would highly recommend her as a useful person for any small business owner looking to improve social media understanding.

Grace Farrimond

Kerry's service came to my awareness through a networking group when I screamed for help with Twitter! She was very thorough in assessing the needs of my business (which is unusual) and took great lengths to understand what platform would best suit me. I'm not very knowledgeable about IT or social media, but Kerry explained clearly and educated me on the whats, whys and wherefores. She is very knowledgeable on her subject and I wouldn't hesitate to recommend her. I wouldn't hesitate to employ her to manage my social media as I'm confident it would be a sound investment. Thank you Kerry xx

Katherine Brooke MacKenzie

About Me.

There’s no shortage of social media consultants. Far fewer have the industry experience to get genuine results.

Since 2001, I’ve made my living in online marketing, working in every aspect of the industry. Whether through banner advertising, email marketing, affiliate marketing or Search Engine Optimisation, I’ve had responsibility for acquiring and retaining customers. I’ve driven sales for leading brands such as The White Company, Links of London, Sweaty Betty, Trotters Childrenswear, Elvi Fashion and Thomas Lyte handbags. After relocating from London, my company Lemon Marketing project-managed new website builds for luxury retailers, including Sweaty Betty, Aspace, Presents for Men, Trotters, Annoushka Jewellery, Thomas Lyte, Natural Mat and Josephine Home.

After seeing the power of social media in marketing my own businesses, I undertook formal training and began working as a social media consultant. My clients include Scentered, Josephine Home, Draper London, Cardology, Sophie De R Cashmere and TPX Paints. I’d love to add your business’s name soon!

Recent Blog Posts.

If you’re looking to win the social media game, jump right in! Every month, I’ll be sharing practical tips to help entrepreneurs & small businesses find their social media mojo. Don’t forget, discussion is a wonderful thing – so please comment, share or ask questions.

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